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Daddy Yankee earns his first new top 10 hit of the year on the Hot Latin Songs chart with his latest single “Dura,” as it lifts 13-8 on the chart (dated Feb. 10). The track, from his upcoming studio album El Disco Duro, earns the Greatest Gainer/Airplay trophy in its second frame, collecting 6.8 million in audience impressions (up 168 percent) in the week ending Feb. 4, according to Nielsen Music.
However, the song is powered mostly by streams: up 90 percent to 5.5 million, climbing 23-7 on Latin Streaming Songs. The streaming activity is mostly driven by plays of the track on YouTube, likely owed to the popularity of its colorful video (which has already claimed more than 100 million global views on the network). The video was released on Jan. 18.